Our StoryThe B exists to bridge the gap between strategy and implementation in aesthetic medicine.
Many practices know where they want to go — but lack the structure, systems, or clarity to get there efficiently. Others are growing, but without alignment between pricing, consult flow, team performance, and long-term profitability.
That’s where The B comes in.
What We Do
Clear positioning, pricing architecture, offer design, and growth planning — built around your goals, your market, and your capacity.
Strategy
Consult flow, retention strategy, KPIs, SOPs, and team execution frameworks that support consistency and scalability.
Systems
Boutique-level advisory with direct access, accountability, and guidance — not templated coaching or surface-level advice.
Support
What Sets Us Apart
Big Brand Perspective. Hands-On Execution. Aesthetic-Native Strategy.
Built inside aesthetics — injectables, devices, technology and practice development
Enterprise lens — strategic, data-driven, and commercially rigorous
Boutique execution — hands-on implementation, tailored to your team
Aesthetic-native — built for how aesthetic patients buy and teams perform; designed for how aesthetic businesses actually operate
Precision + discretion — advisory-level confidentiality, operator-level support